Monthly Archives: May 2006

New Report: Nearly 50 MM Americans Create Web Content

By Mark Anderson | Published: May 31, 2006
That’s right, 50,000,000! That’s according to the Pew & American Life Project. The Web is becoming more participatory and users seem to be very willing to contribute. From the article: “[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives,” said John Horrigan Even [...]
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Netflix refines web simplicity

By Mark Anderson | Published: May 26, 2006
In Netflix – Keeps It Reel, BusinessWeek online takes a look at the usability of the Netflix site as compared to Blockbuster (the company Netflix socked in the mouth). Both site designs (Netflix, Blockbuster) have similar designs at first glance. But after a longer look, you can begin to see the points that BusinessWeek is [...]
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How users scan Web pages

By Mark Anderson | Published: May 18, 2006
Jakob Nielsen has posted results of a recent study that uses eye-tracking technology to understand how people scan web pages. Some quick take-aways from this study are: Users won’t read your text thoroughly The first two paragraphs must state the most important information. Start subheads, paragraphs, and bullet points with information-carrying words Not is this good advice for [...]
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