Monthly Archives: March 2007

Are you(r images) superfluous?

By Mark Anderson | Published: March 17, 2007
Eyetracking points the way to effective news article design is a fascinating article. The first two case studies in the article offer strong scientific evidence that a picture is not always worth a thousand words. The third case study has some disturbing insight into the male psyche. People read faster and retain more if copy is [...]
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Electronic Newsletters Best Practices

By Mark Anderson | Published: March 7, 2007
It’s been a long time since I’ve posted, but this topic has drawn me out from underneath my teetering inbox: electronic newsletters. Everybody’s doing them, or wants to. Why? We’re getting lean and mean. High-gloss print pieces are expensive and require longer lead times. Often we don’t have time to think past the next cup [...]
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