Monthly Archives: April 2007

What’s precise vs. what’s helpful

By Mark Anderson | Published: April 27, 2007
Take a look at the following collection of New York City subway maps. The maps on the left are very precise. They are geographically pure. This would be great if they were intended for geographers or anyone else who needs a precise map. However, these are graphics to inform people who ride the subway. They could care [...]
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Tracking Referals from a Campaign with Google

By Mark Anderson | Published: April 19, 2007
I get this question a lot: “how do I track how many people click through from my newsletter/ad/flux capacitor?” The best way to do it is to use Google’s URL Builder What it does is tack on extra information to the URL for analytics tools (like Google Analytics and LiveStats) to chew on. Here’s an example:
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