Start digging some nerd holes

Start digging some nerd holes

Famous words from Bart Simpson. I think they reflect the frustration people often feel when they deal with those who are heavily technological in nature. People who lace every sentence with jargon that has meaning only to them. To the average person, this odd dialect is both unnerving and maddening. Read the rest of this entry »

Branding, in and of itself, is a violent activity

Branding, in and of itself, is a violent activity

The word “branding” gets thrown around a lot in marketing circles. “How can we get people to interact with our brand?”

I thought it was worth reminding everyone that a brand is really a red-hot logo on a stick that is seared into livestock’s hide to keep people from stealing them. It hurts. A lot. Read the rest of this entry »