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Author Archives: Mark Anderson
Branding, in and of itself, is a violent activity
The word “branding” gets thrown around a lot in marketing circles. “How can we get people to interact with our brand?”
I thought it was worth reminding everyone that a brand is really a red-hot logo on a stick that is seared into livestock’s hide to keep people from stealing them. It hurts. A lot.
Mr. Abernathy ponders the theological ramifications of landing the Johnson account.
The sad thing is most of the tasks we perform every day are mundane.
For most of us, even our big wins make most people respond “Good for you” when they’re really thinking “So what? You gonna buy the next round or what?”
Have you found this guy on Facebook?
Networks: Harvard Alumni, Cell block 6 – Waupun, WI
Sex: Male
Birthday: August 17, 1969
Hometown: Bratislava, Slovakia
Relationship Status: It’s complicated
Satan enjoys a latte at Starbucks
Somewhere, or maybe it’s everywhere, in a Starbucks lurks Old Scratch himself.
He’s sitting there wearing designer jeans, a Geoffery Beane shirt, a Jerry Garcia tie and sipping a Venti double-shot latte with two pumps of caramel. You know this because he ordered it once, took a sip and then loudly proclaimed to the entire establishment [...]
Wherever you go, there you are
This has always been my favorite saying, ever since I heard it in…wait for it…one of the Mad Max movies. Despite its dubious origins, I’ve found that it can be simultaneously motivating and comforting. There’s a good book on the topic.
So, with that in mind, here’s some unsolicited advice on how to deal with a [...]
Things are gonna change around here
There’s a manifesto inside me, I know it. Not some crazy bunker-dwelling screed (but time will tell), but a sometimes funny, sometimes scary view of what I see every day.
So here’s the pitch: 365 days. One sketch per day. A little pithy commentary after each sketch.
I’ll do it all on free platforms. Sort of a [...]
Find all your WordPress installs
If you’ve got a bunch of WordPress installs on a server and need to find all of them, try this shell command:
find . -name “wp-config.php” -print > {your favorite path}/wpinstalls.txt
It worked for me!
Twitter in Action, Fanboy Tweets, Entrepreneur Re-Tweets
I just had a powerful experience with Twitter that has cemented it in my mind as a powerful marketing tool.
In preparation for a meeting on a site UI this morning, I revisited An Introduction to Using Patterns in Web Design on 37signal’s site. It’s a fantastic overview of Christopher Alexander’s approach to design based on [...]
Posted in Culture, Strategy Tagged 37Signals, Christopher Alexander, Jason Fried, Ryan Singer Leave a comment
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