Why do I need a blog? Aren’t they just a tool for armchair politicos and people who want to post pictures of their cat?
While there are plenty of those sorts of blogs, there are plenty of reasons to blog in the corporate world. Heck, you’re reading one right now! In Why business blogs are important, you can read all about the reasons to blog.
Some of the reasons include knowledge transfer among employees (best practices and the like), to develop stronger customer relationships (with, oh I don’t know, alumni and prospective students), and to attract the best employees (hey, these folks are experts, I want to work for them!).
It’s a good read. Another good read is The Artful Manager, a blog by the Bolz Center’s own Andrew Taylor. If you were wondering, “what kind of blog should I have?” then you should read Andrew’s blog and see a master at work.