-
Recently
Categories
Archives
Category Archives: Culture
Web 2.0 Thumbnail Sketch
Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post.
How is Facebook like the mob?
Social networking sites are incredibly popular, particularly with college students. In particular, Facebook stands out as having the most penetration into this demographic. So, from a marketing perspective, it only makes sense that Facebook is the perfect place for universities to focus their social marketing strategies.
Not so fast.
People aren’t watching much video on their iPods
So sayeth Nielsen Media in a recent study.
Some quick numbers from the article:
only 15.8 percent of iPod users ever played any video content on their iPod or iTunes
only 1 percent of the content items played on an iPod or iTunes was video content
Unfortunately, the article doesn’t talk much about the demographics of the 400 iPod [...]
Business blogs are important
Why do I need a blog? Aren’t they just a tool for armchair politicos and people who want to post pictures of their cat?
While there are plenty of those sorts of blogs, there are plenty of reasons to blog in the corporate world. Heck, you’re reading one right now! In Why business blogs are important, [...]
What users hate most about Web sites
In What users hate most about Web sites , Sandra Rossi outlines some all-too common Web usability mistakes. To sum them up:
Invasive advertising: luckily, we don’t need to worry about this. However, making anything on your site invasive is a bad idea.
Re-inventing the wheel: people do not want to have to learn how to use [...]
New Report: Nearly 50 MM Americans Create Web Content
That’s right, 50,000,000! That’s according to the Pew & American Life Project.
The Web is becoming more participatory and users seem to be very willing to contribute. From the article:
“[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives,” said John Horrigan
Even [...]
Netflix refines web simplicity
In Netflix – Keeps It Reel, BusinessWeek online takes a look at the usability of the Netflix site as compared to Blockbuster (the company Netflix socked in the mouth). Both site designs (Netflix, Blockbuster) have similar designs at first glance. But after a longer look, you can begin to see the points that BusinessWeek is [...]
Twitter in Action, Fanboy Tweets, Entrepreneur Re-Tweets