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Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post.
How is Facebook like the mob?
Social networking sites are incredibly popular, particularly with college students. In particular, Facebook stands out as having the most penetration into this demographic. So, from a marketing perspective, it only makes sense that Facebook is the perfect place for universities to focus their social marketing strategies.
Not so fast.
Tracking Referals from a Campaign with Google
I get this question a lot: “how do I track how many people click through from my newsletter/ad/flux capacitor?” The best way to do it is to use Google’s URL Builder
What it does is tack on extra information to the URL for analytics tools (like Google Analytics and LiveStats) to chew on.
Here’s an example:
People aren’t watching much video on their iPods
So sayeth Nielsen Media in a recent study.
Some quick numbers from the article:
only 15.8 percent of iPod users ever played any video content on their iPod or iTunes
only 1 percent of the content items played on an iPod or iTunes was video content
Unfortunately, the article doesn’t talk much about the demographics of the 400 iPod [...]
Lies, Darn Lies and Web Statistics
A big question that I often get is “how much traffic does my site get?”
That’s an excellent question, and we actually have an answer. The School of Business has an excellent statistics package that monitors the traffic to web pages on www.bus.wisc.edu.
But here’s the hitch, it needs to know which pages to track.
Wordpress for the iPhone