I find that writing with my thumbs is tedious. Do people really use this for extended periods of time?
The autocomplete seems to help quite a bit, but even still I think people are going to need some sort of thumb therapy in about 10 years.
Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post. Read the rest of this entry »
Social networking sites are incredibly popular, particularly with college students. In particular, Facebook stands out as having the most penetration into this demographic. So, from a marketing perspective, it only makes sense that Facebook is the perfect place for universities to focus their social marketing strategies.
Not so fast.
I get this question a lot: “how do I track how many people click through from my newsletter/ad/flux capacitor?” The best way to do it is to use Google’s URL Builder
What it does is tack on extra information to the URL for analytics tools (like Google Analytics and LiveStats) to chew on.
Here’s an example:
So sayeth Nielsen Media in a recent study.
Some quick numbers from the article:
Unfortunately, the article doesn’t talk much about the demographics of the 400 iPod users they sampled. It would be interesting to run a similar study of college student iPod use where lecture videos were available via iTunes.
A big question that I often get is “how much traffic does my site get?”
That’s an excellent question, and we actually have an answer. The School of Business has an excellent statistics package that monitors the traffic to web pages on www.bus.wisc.edu.
But here’s the hitch, it needs to know which pages to track.