Business blogs are important
Posted: June 28th, 2006 | Author: Mark Anderson | Filed under: Content, Culture | Tags: Blogging, business blogging, SEO | 1 Comment »Why do I need a blog? Aren’t they just a tool for armchair politicos and people who want to post pictures of their cat?
While there are plenty of those sorts of blogs, there are plenty of reasons to blog in the corporate world. Heck, you’re reading one right now! In Why business blogs are important, you can read all about the reasons to blog.
Some of the reasons include knowledge transfer among employees (best practices and the like), to develop stronger customer relationships (with, oh I don’t know, alumni and prospective students), and to attract the best employees (hey, these folks are experts, I want to work for them!).
It’s a good read. Another good read is The Artful Manager, a blog by the Bolz Center’s own Andrew Taylor. If you were wondering, “what kind of blog should I have?” then you should read Andrew’s blog and see a master at work.
While I see compelling reasons for professionals and faculty to blog, could you provide some more information on the posting frequency and quality expectations of most blog readers? I notice amazing variance across the blogs I read regularly every week where some submissions are sporadic, others posted like clockwork. Some blogs make use of guest bloggers with sacrifices to quality on occasion. Are there guidelines for whether it is, for example, better to post high quality entries every month versus lower quality entries every week if your goal is building readership and retention? Just curious where any tipping points might lie.