A List Apart: Articles: Calling All Designers: Learn to Write! reminds all designers that design is about more than just layout, pictures, color and hue. It’s about communication to your audience. Remember to use your design to enhance the message you’re sending to your audience, don’t let your visual approach dominate the piece.

I try to write as much as I can and always enjoy it when I do. If you let yourself just write fluidly about the project you’re working on, often you discover a breakthrough. Just pour your thoughts onto a legal pad, non-stop, no-editing and see if it doesn’t lead you someplace new or break through your creative wall.