How Users Scan Web Pages

| Comments

Jakob Nielsen has posted results of a recent study that uses eye-tracking technology to understand how people scan web pages. Some quick take-aways from this study are:

  • Users won’t read your text thoroughly
  • The first two paragraphs must state the most important information.
  • Start subheads, paragraphs, and bullet points with information-carrying words

Not only is this good advice for readers, it’s also good advice for getting the attention of search engine spiders!

Copyright © 2014 - Mark Anderson. Powered by Octopress