http://www.doodlehaus.com/strategy/rebranding-changing-your-name-or-slogan/ Mon, 18 Jan 2010 18:48:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.doodlehaus.com/strategy/rebranding-changing-your-name-or-slogan/#comment-50 Mark Anderson Thu, 26 Mar 2009 13:28:20 +0000 http://www.doodlehaus.com/uncategorized/rebranding-changing-your-name-or-slogan/#comment-50 The hardest people to reach are the ones who are steeped in "big idea" branding. Clever, cute and unnecessarily interruptive just don't work anymore. The hardest people to reach are the ones who are steeped in “big idea” branding. Clever, cute and unnecessarily interruptive just don’t work anymore.

]]> http://www.doodlehaus.com/strategy/rebranding-changing-your-name-or-slogan/#comment-49 Rebecca Smith Thu, 26 Mar 2009 02:17:59 +0000 http://www.doodlehaus.com/uncategorized/rebranding-changing-your-name-or-slogan/#comment-49 Just yesterday, I had the "we need to change our brand" conversation with the IT department. Um, you can't really change your brand--at least not easily--as it is the sum total of what people think of you. (And it's totally accurate, by the way.) Now, about that logo, that we can work on. Just yesterday, I had the “we need to change our brand” conversation with the IT department. Um, you can’t really change your brand–at least not easily–as it is the sum total of what people think of you. (And it’s totally accurate, by the way.) Now, about that logo, that we can work on.

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