The official blog of Mark Anderson, designer, programmer and closet metalhead

Tracking Referals from a Campaign with Google

Posted: April 19th, 2007 | Author: Mark Anderson | Filed under: Gadgets, Strategy | Tags: , , | No Comments »

I get this question a lot: “how do I track how many people click through from my newsletter/ad/flux capacitor?” The best way to do it is to use Google’s URL Builder

What it does is tack on extra information to the URL for analytics tools (like Google Analytics and LiveStats) to chew on.

Here’s an example:

Read the rest of this entry »