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Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post. [Read more...]

New Report: Nearly 50 MM Americans Create Web Content

That’s right, 50,000,000! That’s according to the Pew & American Life Project.

The Web is becoming more participatory and users seem to be very willing to contribute. From the article:

“[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives,” said John Horrigan

Even more salient for the higher ed market:

“Online content comes more often from younger people”

[Read more...]