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March 2, 2009 By Leave a Comment

What took me so long?

homepage_bnrJust added the ShareThis button to all news and events on www.bus.wisc.edu. Now site visitors, faculty, staff…whoever…can crow about their accomplishments and upcoming events on any number of social networking tools.

In the spirit of “it’s not a problem until it’s a problem,” I’ll now get to work on how to measure the results of this tweak.

Wish me luck.

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February 27, 2008 By Leave a Comment

Web 2.0 Thumbnail Sketch

Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post. [Read more...]

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February 12, 2008 By Leave a Comment

How is Facebook like the mob?

Social networking sites are incredibly popular, particularly with college students. In particular, Facebook stands out as having the most penetration into this demographic. So, from a marketing perspective, it only makes sense that Facebook is the perfect place for universities to focus their social marketing strategies.

Not so fast.

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